Unleash the Future of Your Brand.
About Us
At Refraction Media, we specialize in transforming ideas into compelling visual narratives that resonate across industries. Established in 2016 by Creative Director Chendil Kumar, our agency brings over a decade of experience in corporate communications and creative strategy.
Chendil’s expertise spans a diverse range of design disciplines, including branding, visual storytelling, and multimedia production. His leadership is complemented by Content Specialist Aparna Muralidhar, who brings extensive writing experience across various sectors, ensuring our content is both engaging and impactful.
Our team at Refraction Media offers a comprehensive suite of services, from content creation and design to strategic communication solutions. We have had the privilege of collaborating with esteemed clients such as ABB, ANZ, Schneider Electric, ATREE, and PAPCP, delivering tailored solutions that meet their unique communication needs.
At Refraction Media, we are committed to crafting stories that not only inform but also inspire, leveraging our creative prowess to illuminate your brand’s vision.
CONTENT STRATEGY
Juicy or no-frills? What’s your story?
GRAPHIC DESIGN
Muted or vibrant? What’s your style?
Web Design & Development
Sleek or bold? Static or dynamic?
What’s your digital presence?
PHOTOGRAPHY
Subtle. Hard-hitting. Nuanced. In-your-face.
Get the picture?
VIDEOGRAPHY
Art in motion.
PRINTING
Calling cards to corporate branding.
We’re on the same page.
Why Us?
For the experience, really, not just the service
(we’re really nice people to work with)
For the after-service care
(once you become our client, we’ve always got your back)
For the competitive pricing
(simply put, we’re more than reasonable)
No bull, no fine print, no hassle
Lines written
Designs
videos
Photos
THAT’S THE WAY WE DO IT!
Open the door. Walk through our gallery. Experience Refraction Media.
OUR SERVICES
At Refraction Media, we offer a comprehensive suite of creative solutions designed to meet the diverse communication needs of our clients. Our services encompass Design & Content Strategy, Photography & Videography, Digital Marketing, Web & App Development, and Print Services. By integrating advanced technologies like Artificial Intelligence (AI) and Augmented Reality (AR) into our digital solutions, we ensure immersive and interactive experiences that set our clients apart in the digital landscape. Our commitment to excellence is reflected in our collaborations with esteemed clients such as ABB, ANZ, Schneider Electric, ATREE, and PAPCP. We pride ourselves on delivering projects that meet the highest standards of quality and creativity.
CONTENT STRATEGY
There’s a story behind everything and everyone has a story to tell. What’s your story? And how do you want to tell it? Like design, words reflect your personality too. In the virtual world, you’re judged by not only what you say but how you say it. Do you like a novel or a novella? Cut-and-dried professional or chatty conversationalist? Black-tie formal or whacky happy-go-lucky? To understand your story, we first need to understand you and that’s what we enjoy doing – unravelling your personality and understanding you before writing your story.
GRAPHIC DESIGN
Just about everything in the world has an intrinsic design. What appeals to you? What are your colors and shapes? Are you earthy and grounded? Ambitious go-getter? Funky? Sober? Conservative? Eclectic? Your product must reflect your personality. It’s our job to create designs that not only enhance your brand value but your personal brand as well.
DIGITAL MARKETING
How are your clients going to find you? That’s where our digital marketing services can help. Our SEO services aim to move you from the periphery to the dead center of a potential client’s vision. Our team is also well-versed in other forms of digital marketing such as PPC (pay-per-click) and social media marketing.
WEB DESIGN
In this age of global collaboration and virtual clients, most people know you through your web page. Even if they don’t know you, they certainly judge you on this basis. That’s why it’s important to understand what your clients are looking for and give them what they want… in an aesthetically packaged and easily navigable format. We’re also great at building applications that can make your business more productive, eco-friendly and competitive.
PHOTOGRAPHY
Corporate photography is our thing – office interiors, business events, professional headshots – photos that reflect the nature and purpose of your business. Fashion model photography is equally our thing. In-studio or on location, our photos can capture the mood and the setting perfectly – photos that allow you to relive the experience with the same intensity that you lived it.
VIDEOGRAPHY
The ‘motion picture’ is arguably the most impactful communication tool. Our ability to infuse the right emotion into educational and promotional films makes our videos highly effective in getting the message across to the audience. From documentaries to corporate videos, promotional videos and educational videos, we have a repertoire of versatile and distinct videography skills.
PRINTING
Well, there’s not a lot to say about our printing services except that we can print virtually anything on virtually any surface. We also offer 3D printing services that greatly enhance the value of images and messages. Paper is not yet passé, but is getting stiff competition from any surface that’s printable: cloth, ceramic, wood, metal….anyway, we’re on the same page as you (whatever that page looks like)
OUR PRICING
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THOSE WHO MAKE IT HAPPEN
CHENDIL KUMAR
Founder & Creative Director
Chendil Kumar heads the Creative Team at Refraction Media. An award-winning designer and videographer, Chendil worked with Arena multi-media, Wipro Technologies, TESCO and EY India before setting up Refraction Media in 2016. Chendil is the winner of the prestigious MarComm Award 2013 for EY’s corporate video as well as EY’s annual employee magazine, Heartstrings. He is also the winner of the Communicator Award 2014. His design expertise includes proficiency in several design tools, publishing tools, web tools, 2D and 3D animation tools, photography, videography & video editing as well as the MS Office Suite.
APARNA MURALIDHAR
Co-Founder & Head of Content
Aparna Muralidhar heads the Content Team at Refraction Media. With over 15 years of writing experience, Aparna has written for diverse sectors. From project proposals for UN Women to content for children’s books; from financial services to development sector communication; from annual reports to video scripts, Aparna has written for a versatile range of communication mediums, channels and audiences.
Shuvadip sana
Web Technologist
Shuvadip leads the Web Development Team at Refraction Media. As a seasoned Web Technologist, he brings extensive experience in designing and developing websites using a diverse array of web technologies. His expertise ensures that each project is both aesthetically pleasing and functionally robust, aligning with the latest industry standards and client expectations.
